How Pharmaself24 Transformed HMI Pharmacy's Patient Experience and Business Growth

Case Study - With local surgeries announcing a move to a new location over a mile away, the clock was ticking for HMI Pharmacy in Lancashire

  • Equipment

    Pharmaself24

  • Site

    HMI Pharmacy

Context

Pharmacy owner Zia Ashraf faced a difficult situation. The surgery that provided the bulk of prescriptions to his business, HMI Pharmacy, had signalled it would be moving away to a local health centre. For Zia, there was a very real prospect that customers would move with it, leading to a potentially significant decline in prescription numbers and income.

 

 

Challenges
  1. Eradicate the risk of patients making unnecessary journeys or wasting time while they wait
  2. Help galvanise the team behind a clear strategic goal to become the community's 24-hour prescription drop-off and collection point

 

 

Benefits

Secure patient nominations

Secure nominations from patients so that electronic scripts are sent directly to HMI, where patients are signed up to the 24-hour collection service.

Convenient medicine pickup

Pick up their medicines easily at a time that suits them, with some even visiting the store in the middle of the night. 

 

 

It’s a balancing act. I still want to have a connection with my patients.

Zia Ashraf, Pharmacy owner

 

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Enhancing Customer Convenience

On the one hand, it has achieved the direct benefit of enhancing customer convenience but, crucially, it has delivered the indirect benefit of being a real talking point among the local community.

 

 

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